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Digital Disruption Research and Luna Tractors

An exploration into the world of digital content in the publishing and media environment provides an unlikely union with mad scientists working on harvesting the moon. Ok, so that intro is a little deceiving, but thanks to the guys at Luna Tractor my impending Master’s research is on a roll. Who is Luna Tractor? A … Continue reading

Supermarket ‘War’ Targets Kids… But The Small Guys Aim High

While Coles and Woolworths continue their battle for the hearts of Australian supermarket shoppers, including some questionable ‘in-school’ marketing tactics, some smaller players are finding their feet. One of the major news items on Monday the 5th of September was the revelation that the supermarket arm of Coles Myer had engaged in some unusual and … Continue reading

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