An exploration into the world of digital content in the publishing and media environment provides an unlikely union with mad scientists working on harvesting the moon.
Ok, so that intro is a little deceiving, but thanks to the guys at Luna Tractor my impending Master’s research is on a roll.
Who is Luna Tractor? A former colleague of mine, deputy director of digital at Lonely Planet, Nigel Dalton, has combined his multiple streams of industry knowledge (on top of being an economist, publishing/media strategist and tech superman, he’s also a business-management genius) with the engineering might of a man called James Pierce to “bring to the table diverse ways of solving problems – mixing science and humanities to ask what, how and why“.
What is the research? Take a look at this blog posting on the Luna Tractor website for a sneak peek. In short? Deconstruction of the Dalton-Pierce Digital Disruption Quotient in relation to the evolution of digital content in electronic publishing environments. A mouthful eh?
Let me know your thoughts: will the idea of the existence of publishing-company ‘controlled’ digital content that has an economic value still be a viable business model in 10 years time? Is there a dark side of the publishing/media moon? If there is, does that mean there’s a solution (or ‘light’ side) hidden from view?
Am I poking into an area that is so concerning to the traditional publishing and media industries that I’ll have to start checking under my car for bombs (as a friend has suggested)?
Hopefully, yes.
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