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Content strategy: Reading behind the ‘death of the printed book’ proposition

Since the late ’90s, the ‘death of the printed book’ scenario has been front and centre of traditional publishing industry fears. So what has changed now that it’s 2011? ‘Digital’ is still a dirty word for ‘lifers’ in traditional publishing. This isn’t specifically because it spells the death of publishing. Despite many of the ‘publishing … Continue reading

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