//
you're reading...
Social Media & Online Publishing

Beware: Buying ‘likes’ and ‘followers’ doesn’t work if you are boring

This is a blog I recently wrote for my new employer @captovate

I wrote it in response to this article that appeared in The Age by Ben Grubb about Matthew Carpenter from getwithsocial.com. I have no issue with Carpenter – he’s entitled to create this service if there’s a market for it. However, I think unsuspecting businesses should be aware of the consequences of ‘quick and easy’ ways to build communities.

Beware: Buying ‘likes’ and ‘followers’ doesn’t work if you are boring

You may have noticed a fair amount of media coverage on the subject of companies selling ‘likes’ on Facebook or ‘followers’ on Twitter recently – providers of these services charge very little for brands and individuals to grow their popularity, sometimes in the tens and hundreds of thousands.

If you’re a small business wanting to break big, this is extremely compelling. Extremely tempting. But, unfortunately, useless.

Paying for ‘likes’ is essentially going to a party and giving everyone in the room $50 to be your friend. Sure, they’ll talk to you then and there, but if they don’t know you or think you’re a boring conversationalist, they’ll ditch you when the money runs out.

Sure, there’s the outward appearance of looking like the most popular person in the room, but even if those ‘likes’ or ‘followers’ are real people (and it’s arguable they are) you’ll be exposed if your content (posts, tweets etc) are rubbish or non-existent. In other words, if your not offering value you devalue your social media presence.

Real friends are friends for a reason – they genuinely want to spend time with you. Friends invest their time with you because of the conversations you have, actual shared interests and ideas. This is no different in business. To buy your friends and followers means you’ve missed the point of social media (or you’re cutting corners).

And if you’re a marketer or social media manager, and you’ve done this for your client, you’re just lazy. Why? You’re breaking the fundamentals of building communities: Trust, conversation and value.

Flooding your social networks with ghost followers, you’re breaking the trust of those who have legitimately followed you, and those who want to (whose trust you haven’t invested time gaining).

Flooding your networks with ghost ‘likes’ will be exposed if you scroll down and find no-one posting or conversing on your page. And if, after all of that, people still come your page, they’ll leave pretty quickly if you have no content of value.

There have been plenty of online snake oil salesman in the past, exploiting trends when they become popular, then unloading on an unsuspecting crowd. The problem is that whenever a solution arises that doesn’t seem right, it probably isn’t.

In this case, nothing can substitute real ‘likes’ on Facebook, real ‘followers’ or real friends.

http://www.captovate.com.au/blog/beware-buying-likes-and-followers-doesnt-work-if-you-are-boring

Advertisements

About mattysoccio

By day: Digital, social and content strategist and presenter. By night: Knowledge junkie and family man. Insights are my own and hopefully of value.

Discussion

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to follow this blog and receive notifications of new posts by email.

Matty’s Twitter Feed

%d bloggers like this: