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SHOCK! Wrigley gets social content sharing right

Last week I submitted that Coke had gotten social content sharing wrong with its ‘Wearable Movie’. I stand by that, especially the more I hear people’s lacklustre reaction to it. Less than a week later, Wrigley product Extra is front and centre for this campaign: ‘The Proposal’, or, help a consumer propose to his girlfriend. The … Continue reading

Coke’s ‘Wearable Movie’ is fun, but misses the mark

I like fun. Anything that makes me smile heads quickly to the top of my day’s highlight reel. Especially if it is a gift. When I woke up this morning to a new comic from The Oatmeal about jogging and how a sugary drink can be compared to the souls of ten thousand baby pandas, … Continue reading

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