How social media ROI is the difference between cats & dogs

There are countless blogs, videos, infographics and Slideshare presentations that all do their best to explain the return on investment for social media. Like many social media strategists, I’ve heard the same stories in the corporate world, usually involving the inevitable line, “social media is important but how do we know if we’re getting our … Continue reading How social media ROI is the difference between cats & dogs

Your UGC… for ‘a chance to win’?

This blog post was originally posted through my LinkedIn profile, in an effort to understand how commercial entities place value on user-generated content. The allure of becoming a travel writer, food reviewer or entertainment critic has been the Jewel of the Nile for many. I spent seven years working for free, niche and super niche … Continue reading Your UGC… for ‘a chance to win’?

Facebook’s updated Page Promotions function: why you SHOULDN’T take advantage of it

Another day, another new Facebook update. But don’t despair! Today Pages have been given a gift – the ability to post promotions without the need for a third-party application. In other words, your Facebook Page Promotions can be administered directly by you. More control AND access to Facebook users that have liked your Page. But … Continue reading Facebook’s updated Page Promotions function: why you SHOULDN’T take advantage of it

San Diego, USA

April, 2013 – Steeped in Mexican influence, with a taste of the Californian lifestyle people crave, San Diego is categorised in my memory under food. We stayed in Little Italy, which hosted a farmer’s market. Old Town is busy but everything we ate tasted amazing. The city is quiet and public transport clean and efficient. … Continue reading San Diego, USA

Los Angeles, USA

April, 2013 – You hear so much about this city – the grit and the glamour. There is plenty of both, especially if you locate yourself in West Hollywood. I had Tom Waits’ ‘Diamonds on my Windshield’ in my mind as I walked around. I took the quintessential ‘Tour of the Stars’ with a Canadian … Continue reading Los Angeles, USA

Can Bebo, or any social network, make a comeback?

If anyone remembers Bebo, it was one of the first popular social networks to come out of the mid-naughties. But when Bebo was sold to AOL by its founders, Michael and Xochi Birch, in 2008, it was assumed by many (including myself) we’d seen the last of it. This wasn’t because it had a bad platform … Continue reading Can Bebo, or any social network, make a comeback?

SHOCK! Wrigley gets social content sharing right

Last week I submitted that Coke had gotten social content sharing wrong with its ‘Wearable Movie’. I stand by that, especially the more I hear people’s lacklustre reaction to it. Less than a week later, Wrigley product Extra is front and centre for this campaign: ‘The Proposal’, or, help a consumer propose to his girlfriend. The … Continue reading SHOCK! Wrigley gets social content sharing right