Coke’s ‘Wearable Movie’ is fun, but misses the mark

I like fun. Anything that makes me smile heads quickly to the top of my day’s highlight reel. Especially if it is a gift. When I woke up this morning to a new comic from The Oatmeal about jogging and how a sugary drink can be compared to the souls of ten thousand baby pandas, … Continue reading Coke’s ‘Wearable Movie’ is fun, but misses the mark

#SMMW13 – Day One report

For all of you who weren’t able to attend, or missed the millions of tweets, here’s a quick rundown on day one of Social Media Marketing World 2013 in San Diego, California. The opening night networking event at the local Natural History Museum allowed social media tragics to network in person – a difficult task … Continue reading #SMMW13 – Day One report

Social interaction: Attending #SMMW13 in San Diego

In a couple of weeks I’ll be attending the Social Media Marketing World conference in San Diego (or #SMMW13 as it’s referred to on Twitter). And I’m hoping that it’s more than navel-gazing and grandstanding. Conferences have as much power to inspire as the do to deflate. Unfortunately, many conferences I’ve attended in the past … Continue reading Social interaction: Attending #SMMW13 in San Diego

Pay for your device, connection AND content? Fairfax’s online paid content model is ‘trust vs money’

The ABC’s 7.30 Report screened a fascinating report on the viability of one Australia’s largest newspaper companies changing the size of its print edition from broadsheet to tabloid. Alongside the change in the paper’s size is the impending addition of a ‘paid online content’ model to its digital edition. While there have been thousands of … Continue reading Pay for your device, connection AND content? Fairfax’s online paid content model is ‘trust vs money’

Kind feedback is rubbish – constructive criticism is key

I thought about starting this post with a fancy quote from someone famous. You know the ones: invariably sage advice from (mainly) dead poets, philosophers and generally smart people. But sometimes you don’t need to search for a quote; you need to think of one yourself. And that’s where this one came from: ‘Your ideas … Continue reading Kind feedback is rubbish – constructive criticism is key

Social Media fragmentation and small business: an article for StartupSmart

StartupSmart.com.au recently posted an article I wrote on the dangers of fragmenting your social media presence. I’m hoping that I get some feedback from small businesses on how they feel about their social media presence and whether or not they have committed themselves to multiple platforms. Just in case it has been misinterpreted in the … Continue reading Social Media fragmentation and small business: an article for StartupSmart