AVM Consulting Portfolio

From Energy and Corporate to Travel and Non-for Profit, AVM can deliver for your needs.

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AVM Consulting specialises in digital communications, marketing and content creation/strategy.

We have completed projects ranging from digital/social media strategies, online presence branding and account creation, content writing, communications projects for a wide variety of industries ranging from luxury goods/travel (CRYSTAL), business (Darwin International Management Consultants), sport and recreation (Betfair Black, 4×4 Trader) to online marketing/communications (Startupsmart.com.au) and creative (Desktop, NothingtoNobody.com.au)

Mesh AI

In need of support for upcoming support for key sales pitches, AVM stepped in to create a number of content pieces, including a 50-page case study, website landing page copy, sales-sheets and webinar script.

Screenshot 2021-07-02 09.45.39


Working closely with the MINI BMW marketing team, AVM created a GTM strategy for the brand’s Australian social media execution. Heavily focused on its key performing social channel, the strategy allow the brand to showcase its product line to new audiences while keeping a close relationship with its fans.

Mental Illness Fellowship of Australia NT (MIFANT)
Based on client requirements, alongside an extremely small budget, I was able to come up with the concept ‘I’m a person too’ for MIFANT. The TVC was an extension of this campaign that included social media and traditional promotions, and included a celebrity endorsement from Ernie Dingo.

Lonely Planet
Ranging from custom articles, social media competitions to full companion guides, smartphone apps and microsite content, my time with Lonely Planet exposed me to just about all elements of digital strategy, content, marketing and advertising.

Skype 'Hello World'

Budget - 'What City Are You?'

VISA - 'The Travel Companion'

Corona - 'Winter Worship or Endless Summer?'

Travel literature review: Baghdad Sketches, July 5 2011


Chasing the ‘pink dollar’

Five top tips to making a trade show splash

The Outback Innovators

Cashing in on Social Media

The rise of the mobilised consumer


The rules of a great guerrilla marketing campaign


Masters research on Dalton Pierce Digital Disruption Quotient

Marketing magazine (Deputy Editor/Features Writer/Online Writer)

Viral online sporting campaigns: real or fake? (8 April 2009; also appears in the business studies text for year 12 students, Business Focus HSC through Pearson Australia)

Superbrand cover profile: MTV, February 2009

Superbrand cover profile: Cadbury, November 2009

Superbrand cover profile: FIFA, August 2010

Marketing Data research feature: Are you on a Horse?, October 2010

Marketing to Mums feature: For the Love of Mums, February 2009





Betfair Black (custom publication) (Managing Editor)

Cover story: Robert Smerdon, Issue 1 2011






Feature: Dato Tam Chin Nam and Bart Cummings (as Matthew McGuigan), Issue 1 2011





Welcome To Australia (Managing Editor)

Australian Sporting Passion, 2010






Welcome to Melbourne, 2010







Welcome to the Northern Territory, 2010








Outback Regions, 2010






A Perfect Day Sydney (CBD, Manly, Bondi Beach, The Rocks), 2010






Campertrailer Australia (Freelance Writer)
Deni-lightful, Deniliquin Ute Muster 2007








Caravan World Magazine 


Vintage Vans, Caravancampaingsales.com.au, 26 June 2006


Caravan Test: Big Things Grow – Roadstar Retreat Luxury, November 2005

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