AVM Consulting Portfolio

As the Chief Strategist/Stringer of AVM Consulting, Matty has worked tirelessly in publishing and media since 2004, in various roles encompassing journalism, media and content strategy and marketing/communications.

AVM Consulting specialises in digital communications, marketing and content creation/strategy.

Matty Soccio has completed projects ranging from digital/social media strategies, online presence branding and account creation, content writing, communications projects for a wide variety of industries ranging from luxury goods/travel (CRYSTAL), business (Darwin International Management Consultants), sport and recreation (Betfair Black, 4×4 Trader) to online marketing/communications (Startupsmart.com.au) and creative (Desktop, NothingtoNobody.com.au)

We can:

– Form full communications strategies, covering marketing, branding, print, web and social media
– Develop branding/marketing plans
– Manage and further develop website content and content strategy objectives
– Set up social media accounts that fit in with your brand objectives (cater specific networks to your business) through Facebook, Twitter, LinkedIn, Instagram, Pinterest and more
– Develop, design and produce print communications that accurately explain your company’s purpose and point of difference from competitor organisations
– Develop, prepare and implement enewsletter and/or hard copy newsletter content
– Prepare editorials and advertisements as required for local and national media


Mental Illness Fellowship of Australia NT (MIFANT)
Based on client requirements, alongside an extremely small budget, I was able to come up with the concept ‘I’m a person too’ for MIFANT. The TVC was an extension of this campaign that included social media and traditional promotions, and included a celebrity endorsement from Ernie Dingo.

Lonely Planet
Ranging from custom articles, social media competitions to full companion guides, smartphone apps and microsite content, my time with Lonely Planet exposed me to just about all elements of digital strategy, content, marketing and advertising.

Skype 'Hello World'

Budget - 'What City Are You?'

VISA - 'The Travel Companion'

Corona - 'Winter Worship or Endless Summer?'

Travel literature review: Baghdad Sketches, July 5 2011


Chasing the ‘pink dollar’

Five top tips to making a trade show splash

The Outback Innovators

Cashing in on Social Media

The rise of the mobilised consumer


The rules of a great guerrilla marketing campaign


Masters research on Dalton Pierce Digital Disruption Quotient

Marketing magazine (Deputy Editor/Features Writer/Online Writer)

Viral online sporting campaigns: real or fake? (8 April 2009; also appears in the business studies text for year 12 students, Business Focus HSC through Pearson Australia)

Superbrand cover profile: MTV, February 2009

Superbrand cover profile: Cadbury, November 2009

Superbrand cover profile: FIFA, August 2010

Marketing Data research feature: Are you on a Horse?, October 2010

Marketing to Mums feature: For the Love of Mums, February 2009

Betfair Black (custom publication) (Managing Editor)

Cover story: Robert Smerdon, Issue 1 2011

Feature: Dato Tam Chin Nam and Bart Cummings (as Matthew McGuigan), Issue 1 2011

Welcome To Australia (Managing Editor)

Australian Sporting Passion, 2010

Welcome to Melbourne, 2010

Welcome to the Northern Territory, 2010

Outback Regions, 2010

A Perfect Day Sydney (CBD, Manly, Bondi Beach, The Rocks), 2010

Campertrailer Australia (Freelance Writer)
Deni-lightful, Deniliquin Ute Muster 2007

Caravan World Magazine (Staff Writer)

Vintage Vans, Caravancampaingsales.com.au, 26 June 2006

Caravan Test: Big Things Grow – Roadstar Retreat Luxury, November 2005



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