There are countless blogs, videos, infographics and Slideshare presentations that all do their best to explain the return on investment for social media. Like many social media strategists, I’ve heard the same stories in the corporate world, usually involving the inevitable line, “social media is important but how do we know if we’re getting our … Continue reading How social media ROI is the difference between cats & dogs
This blog post was originally posted through my LinkedIn profile, in an effort to understand how commercial entities place value on user-generated content. The allure of becoming a travel writer, food reviewer or entertainment critic has been the Jewel of the Nile for many. I spent seven years working for free, niche and super niche … Continue reading Your UGC… for ‘a chance to win’?
If anyone remembers Bebo, it was one of the first popular social networks to come out of the mid-naughties. But when Bebo was sold to AOL by its founders, Michael and Xochi Birch, in 2008, it was assumed by many (including myself) we’d seen the last of it. This wasn’t because it had a bad platform … Continue reading Can Bebo, or any social network, make a comeback?
Last week I submitted that Coke had gotten social content sharing wrong with its ‘Wearable Movie’. I stand by that, especially the more I hear people’s lacklustre reaction to it. Less than a week later, Wrigley product Extra is front and centre for this campaign: ‘The Proposal’, or, help a consumer propose to his girlfriend. The … Continue reading SHOCK! Wrigley gets social content sharing right
For all of you who weren’t able to attend, or missed the millions of tweets, here’s a quick rundown on day one of Social Media Marketing World 2013 in San Diego, California. The opening night networking event at the local Natural History Museum allowed social media tragics to network in person – a difficult task … Continue reading #SMMW13 – Day One report
In a couple of weeks I’ll be attending the Social Media Marketing World conference in San Diego (or #SMMW13 as it’s referred to on Twitter). And I’m hoping that it’s more than navel-gazing and grandstanding. Conferences have as much power to inspire as the do to deflate. Unfortunately, many conferences I’ve attended in the past … Continue reading Social interaction: Attending #SMMW13 in San Diego
The ABC’s 7.30 Report screened a fascinating report on the viability of one Australia’s largest newspaper companies changing the size of its print edition from broadsheet to tabloid. Alongside the change in the paper’s size is the impending addition of a ‘paid online content’ model to its digital edition. While there have been thousands of … Continue reading Pay for your device, connection AND content? Fairfax’s online paid content model is ‘trust vs money’