Social Media fragmentation and small business: an article for StartupSmart

StartupSmart.com.au recently posted an article I wrote on the dangers of fragmenting your social media presence. I’m hoping that I get some feedback from small businesses on how they feel about their social media presence and whether or not they have committed themselves to multiple platforms. Just in case it has been misinterpreted in the … Continue reading Social Media fragmentation and small business: an article for StartupSmart

Keeping something for yourself – where Review4U can fit into social web

A new year, a new obsession. Since I blogged about the concept of Review4U last year (ok, so I’ve ‘digitised’ the title), I have been amazed at the response I’ve received from people eager to know more about how it worked. Honestly, I’m still trying to puzzle it out myself. It seems that while social … Continue reading Keeping something for yourself – where Review4U can fit into social web

‘Review For You’: Anti-social networking or personal memory record

There are many platforms that have quickly become a free memory bank for the online community, in many cases thwarting the original purpose of many platforms. How often do you see people posting content or images on social networks that would probably be better kept out of the public eye? Alongside their primary function as … Continue reading ‘Review For You’: Anti-social networking or personal memory record

Why Australian tourism bureaus need to do better social media

“Tasmania needs to up spending on tourism marketing @monamuseum @tourismTAS @TripAdvisor @lonelyplanet http://ow.ly/fpW8m” This tweet by @AusLeisure was retweeted by @ATECtoday, the Australian Tourism Export Council – “the peak industry body representing the $26 billion inbound tourism industry Australia” (as quoted from their Twitter bio). @AusLeisure’s news release quoted a critique by Tasmania’s Tourism Industry Council … Continue reading Why Australian tourism bureaus need to do better social media

How to pick a LinkedIn ‘spam profile’

Et tu LinkedIn? For those of us who spend much of their day connected to the net, spam is part and parcel of the Information Age. We expect it on so many platforms that when we find a network where spam is seemingly limited, it jars you to find that network has finally succumbed. LinkedIn, … Continue reading How to pick a LinkedIn ‘spam profile’

Too many Profiles: From web tools to jumping the profile bandwagon

Feel like there are too many online offerings asking you to set up a ‘profile’? Aside from your Facebook, Twitter, LinkedIn, Google, Skype, Apple (the list goes on) profiles, it seems there is an increasing number of web tools/services wanting to jump on the social profile train. The reason: To improve the user experience for … Continue reading Too many Profiles: From web tools to jumping the profile bandwagon

Learning from your ‘sandwich post’: How experience builds understanding of online content value

When Facebook became popular in Australia, I admit to being frivolous with my posts. I was a novice when it came to understanding what was happening in the online world, to the potential value of ‘online content’. I admit to posting about a sandwich I was eating. More specifically: (Name) is full after a fairly … Continue reading Learning from your ‘sandwich post’: How experience builds understanding of online content value