Beware: Buying ‘likes’ and ‘followers’ doesn’t work if you are boring

This is a blog I recently wrote for my new employer @captovate I wrote it in response to this article that appeared in The Age by Ben Grubb about Matthew Carpenter from getwithsocial.com. I have no issue with Carpenter – he’s entitled to create this service if there’s a market for it. However, I think … Continue reading Beware: Buying ‘likes’ and ‘followers’ doesn’t work if you are boring

Content strategy: Reading behind the ‘death of the printed book’ proposition

Since the late ’90s, the ‘death of the printed book’ scenario has been front and centre of traditional publishing industry fears. So what has changed now that it’s 2011? ‘Digital’ is still a dirty word for ‘lifers’ in traditional publishing. This isn’t specifically because it spells the death of publishing. Despite many of the ‘publishing … Continue reading Content strategy: Reading behind the ‘death of the printed book’ proposition