Pay for your device, connection AND content? Fairfax’s online paid content model is ‘trust vs money’

The ABC’s 7.30 Report screened a fascinating report on the viability of one Australia’s largest newspaper companies changing the size of its print edition from broadsheet to tabloid. Alongside the change in the paper’s size is the impending addition of a ‘paid online content’ model to its digital edition. While there have been thousands of … Continue reading Pay for your device, connection AND content? Fairfax’s online paid content model is ‘trust vs money’

Content strategy: Reading behind the ‘death of the printed book’ proposition

Since the late ’90s, the ‘death of the printed book’ scenario has been front and centre of traditional publishing industry fears. So what has changed now that it’s 2011? ‘Digital’ is still a dirty word for ‘lifers’ in traditional publishing. This isn’t specifically because it spells the death of publishing. Despite many of the ‘publishing … Continue reading Content strategy: Reading behind the ‘death of the printed book’ proposition