Pay for your device, connection AND content? Fairfax’s online paid content model is ‘trust vs money’

The ABC’s 7.30 Report screened a fascinating report on the viability of one Australia’s largest newspaper companies changing the size of its print edition from broadsheet to tabloid. Alongside the change in the paper’s size is the impending addition of a ‘paid online content’ model to its digital edition. While there have been thousands of … Continue reading Pay for your device, connection AND content? Fairfax’s online paid content model is ‘trust vs money’

Value online content, not gibberish

I love the internet. Schlocky I know. But what I love most about the internet is the free exchange of ideas and information that no other platform is able to provide. Yes, obvious to say, but it’s a game-changer, for all industries and all professions. My own interest in how the content we read (books, … Continue reading Value online content, not gibberish

Claims bookmark industry threatened by digital are false, says industry spokesperson

Despite consistent assertions that it’s in decline, bookmark industry stalwarts insist digital will not hurt its well-established traditional business strategies. I’ve always hated dog-earring books. It’s one of those pet hates that sits up there with people who don’t use indicators when turning and Justin Bieber fans. This has meant that I’ve often turned to … Continue reading Claims bookmark industry threatened by digital are false, says industry spokesperson

Content strategy: Reading behind the ‘death of the printed book’ proposition

Since the late ’90s, the ‘death of the printed book’ scenario has been front and centre of traditional publishing industry fears. So what has changed now that it’s 2011? ‘Digital’ is still a dirty word for ‘lifers’ in traditional publishing. This isn’t specifically because it spells the death of publishing. Despite many of the ‘publishing … Continue reading Content strategy: Reading behind the ‘death of the printed book’ proposition

Digital Disruption Research and Luna Tractors

An exploration into the world of digital content in the publishing and media environment provides an unlikely union with mad scientists working on harvesting the moon. Ok, so that intro is a little deceiving, but thanks to the guys at Luna Tractor my impending Master’s research is on a roll. Who is Luna Tractor? A … Continue reading Digital Disruption Research and Luna Tractors