Coke’s ‘Wearable Movie’ is fun, but misses the mark

I like fun. Anything that makes me smile heads quickly to the top of my day’s highlight reel. Especially if it is a gift. When I woke up this morning to a new comic from The Oatmeal about jogging and how a sugary drink can be compared to the souls of ten thousand baby pandas, … Continue reading Coke’s ‘Wearable Movie’ is fun, but misses the mark

#SMMW13 – Day One report

For all of you who weren’t able to attend, or missed the millions of tweets, here’s a quick rundown on day one of Social Media Marketing World 2013 in San Diego, California. The opening night networking event at the local Natural History Museum allowed social media tragics to network in person – a difficult task … Continue reading #SMMW13 – Day One report

Return of the Mummy

Melbourne Museum responds to ‘Mystery of the Pharoah’s Marketing Campaign’. After a week of waiting, Melbourne Museum (well, not them specifically but their exhibitions agent AEI) posted a response to my blog post with a number of compelling reasons defending its use of the boy king’s death mask image in its marketing material. Let’s recap … Continue reading Return of the Mummy

Mystery of the Pharaoh’s Marketing Campaign

Transparency still hard to dig up according to those punters who visited the Melbourne Museum’s Golden Age of the Pharaohs exhibition. For Mother’s Day, I took mum to the Tutankhamun and the Golden Age of the Pharaohs exhibition at the Melbourne Museum. If you’re a Melbournian (or a TV watcher anywhere in Australia) you would … Continue reading Mystery of the Pharaoh’s Marketing Campaign