Return of the Mummy

Melbourne Museum responds to ‘Mystery of the Pharoah’s Marketing Campaign’. After a week of waiting, Melbourne Museum (well, not them specifically but their exhibitions agent AEI) posted a response to my blog post with a number of compelling reasons defending its use of the boy king’s death mask image in its marketing material. Let’s recap … Continue reading Return of the Mummy

Mystery of the Pharaoh’s Marketing Campaign

Transparency still hard to dig up according to those punters who visited the Melbourne Museum’s Golden Age of the Pharaohs exhibition. For Mother’s Day, I took mum to the Tutankhamun and the Golden Age of the Pharaohs exhibition at the Melbourne Museum. If you’re a Melbournian (or a TV watcher anywhere in Australia) you would … Continue reading Mystery of the Pharaoh’s Marketing Campaign