Transforming traditional communications
Melbourne Museum responds to ‘Mystery of the Pharoah’s Marketing Campaign’. After a week of waiting, Melbourne Museum (well, not them specifically but their exhibitions agent AEI) posted a response to my blog post with a number of compelling reasons defending its use of the boy king’s death mask image in its marketing material. Let’s recap … Continue reading Return of the Mummy
Transparency still hard to dig up according to those punters who visited the Melbourne Museum’s Golden Age of the Pharaohs exhibition. For Mother’s Day, I took mum to the Tutankhamun and the Golden Age of the Pharaohs exhibition at the Melbourne Museum. If you’re a Melbournian (or a TV watcher anywhere in Australia) you would … Continue reading Mystery of the Pharaoh’s Marketing Campaign
