Content strategy: Reading behind the ‘death of the printed book’ proposition

Since the late ’90s, the ‘death of the printed book’ scenario has been front and centre of traditional publishing industry fears. So what has changed now that it’s 2011? ‘Digital’ is still a dirty word for ‘lifers’ in traditional publishing. This isn’t specifically because it spells the death of publishing. Despite many of the ‘publishing … Continue reading Content strategy: Reading behind the ‘death of the printed book’ proposition

Digital Disruption Research and Luna Tractors

An exploration into the world of digital content in the publishing and media environment provides an unlikely union with mad scientists working on harvesting the moon. Ok, so that intro is a little deceiving, but thanks to the guys at Luna Tractor my impending Master’s research is on a roll. Who is Luna Tractor? A … Continue reading Digital Disruption Research and Luna Tractors