Transforming traditional communications
There are countless blogs, videos, infographics and Slideshare presentations that all do their best to explain the return on investment for social media. Like many social media strategists, I’ve heard the same stories in the corporate world, usually involving the inevitable line, “social media is important but how do we know if we’re getting our … Continue reading How social media ROI is the difference between cats & dogs
If anyone remembers Bebo, it was one of the first popular social networks to come out of the mid-naughties. But when Bebo was sold to AOL by its founders, Michael and Xochi Birch, in 2008, it was assumed by many (including myself) we’d seen the last of it. This wasn’t because it had a bad platform … Continue reading Can Bebo, or any social network, make a comeback?
Last week I submitted that Coke had gotten social content sharing wrong with its ‘Wearable Movie’. I stand by that, especially the more I hear people’s lacklustre reaction to it. Less than a week later, Wrigley product Extra is front and centre for this campaign: ‘The Proposal’, or, help a consumer propose to his girlfriend. The … Continue reading SHOCK! Wrigley gets social content sharing right
For all of you who weren’t able to attend, or missed the millions of tweets, here’s a quick rundown on day one of Social Media Marketing World 2013 in San Diego, California. The opening night networking event at the local Natural History Museum allowed social media tragics to network in person – a difficult task … Continue reading #SMMW13 – Day One report
In a couple of weeks I’ll be attending the Social Media Marketing World conference in San Diego (or #SMMW13 as it’s referred to on Twitter). And I’m hoping that it’s more than navel-gazing and grandstanding. Conferences have as much power to inspire as the do to deflate. Unfortunately, many conferences I’ve attended in the past … Continue reading Social interaction: Attending #SMMW13 in San Diego
StartupSmart.com.au recently posted an article I wrote on the dangers of fragmenting your social media presence. I’m hoping that I get some feedback from small businesses on how they feel about their social media presence and whether or not they have committed themselves to multiple platforms. Just in case it has been misinterpreted in the … Continue reading Social Media fragmentation and small business: an article for StartupSmart
A new year, a new obsession. Since I blogged about the concept of Review4U last year (ok, so I’ve ‘digitised’ the title), I have been amazed at the response I’ve received from people eager to know more about how it worked. Honestly, I’m still trying to puzzle it out myself. It seems that while social … Continue reading Keeping something for yourself – where Review4U can fit into social web
“Tasmania needs to up spending on tourism marketing @monamuseum @tourismTAS @TripAdvisor @lonelyplanet http://ow.ly/fpW8m” This tweet by @AusLeisure was retweeted by @ATECtoday, the Australian Tourism Export Council – “the peak industry body representing the $26 billion inbound tourism industry Australia” (as quoted from their Twitter bio). @AusLeisure’s news release quoted a critique by Tasmania’s Tourism Industry Council … Continue reading Why Australian tourism bureaus need to do better social media
Feel like there are too many online offerings asking you to set up a ‘profile’? Aside from your Facebook, Twitter, LinkedIn, Google, Skype, Apple (the list goes on) profiles, it seems there is an increasing number of web tools/services wanting to jump on the social profile train. The reason: To improve the user experience for … Continue reading Too many Profiles: From web tools to jumping the profile bandwagon
When Facebook became popular in Australia, I admit to being frivolous with my posts. I was a novice when it came to understanding what was happening in the online world, to the potential value of ‘online content’. I admit to posting about a sandwich I was eating. More specifically: (Name) is full after a fairly … Continue reading Learning from your ‘sandwich post’: How experience builds understanding of online content value
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