Tag: social networking

Social Media fragmentation and small business: an article for StartupSmart

by mattysoccio

StartupSmart.com.au recently posted an article I wrote on the dangers of fragmenting your social media presence. I’m hoping that I get some feedback from small businesses on how they feel about their social media presence and whether or not they have committed themselves to multiple platforms. Just in case it has been misinterpreted in the … Continue reading Social Media fragmentation and small business: an article for StartupSmart

‘Review For You’: Anti-social networking or personal memory record

by mattysoccio

There are many platforms that have quickly become a free memory bank for the online community, in many cases thwarting the original purpose of many platforms. How often do you see people posting content or images on social networks that would probably be better kept out of the public eye? Alongside their primary function as … Continue reading ‘Review For You’: Anti-social networking or personal memory record

Why Australian tourism bureaus need to do better social media

by mattysoccio

“Tasmania needs to up spending on tourism marketing @monamuseum @tourismTAS @TripAdvisor @lonelyplanet http://ow.ly/fpW8m” This tweet by @AusLeisure was retweeted by @ATECtoday, the Australian Tourism Export Council – “the peak industry body representing the $26 billion inbound tourism industry Australia” (as quoted from their Twitter bio). @AusLeisure’s news release quoted a critique by Tasmania’s Tourism Industry Council … Continue reading Why Australian tourism bureaus need to do better social media

Too many Profiles: From web tools to jumping the profile bandwagon

by mattysoccio

Feel like there are too many online offerings asking you to set up a ‘profile’? Aside from your Facebook, Twitter, LinkedIn, Google, Skype, Apple (the list goes on) profiles, it seems there is an increasing number of web tools/services wanting to jump on the social profile train. The reason: To improve the user experience for … Continue reading Too many Profiles: From web tools to jumping the profile bandwagon

Murky possibilities: Dropbox partners with Facebook

by mattysoccio

This blog was written for my employer @Captovate. I find it fascinating that as cloud computing grows in normality in the digital world, more questions arise from how it is administered. The ‘partnership’ between one social Goliath and a growing influence, isn’t black and white – there are distinct grey shades there too. Cloud computing … Continue reading Murky possibilities: Dropbox partners with Facebook