Can Bebo, or any social network, make a comeback?

If anyone remembers Bebo, it was one of the first popular social networks to come out of the mid-naughties. But when Bebo was sold to AOL by its founders, Michael and Xochi Birch, in 2008, it was assumed by many (including myself) we’d seen the last of it. This wasn’t because it had a bad platform … Continue reading Can Bebo, or any social network, make a comeback?

SHOCK! Wrigley gets social content sharing right

Last week I submitted that Coke had gotten social content sharing wrong with its ‘Wearable Movie’. I stand by that, especially the more I hear people’s lacklustre reaction to it. Less than a week later, Wrigley product Extra is front and centre for this campaign: ‘The Proposal’, or, help a consumer propose to his girlfriend. The … Continue reading SHOCK! Wrigley gets social content sharing right

Social Media fragmentation and small business: an article for StartupSmart

StartupSmart.com.au recently posted an article I wrote on the dangers of fragmenting your social media presence. I’m hoping that I get some feedback from small businesses on how they feel about their social media presence and whether or not they have committed themselves to multiple platforms. Just in case it has been misinterpreted in the … Continue reading Social Media fragmentation and small business: an article for StartupSmart

Too many Profiles: From web tools to jumping the profile bandwagon

Feel like there are too many online offerings asking you to set up a ‘profile’? Aside from your Facebook, Twitter, LinkedIn, Google, Skype, Apple (the list goes on) profiles, it seems there is an increasing number of web tools/services wanting to jump on the social profile train. The reason: To improve the user experience for … Continue reading Too many Profiles: From web tools to jumping the profile bandwagon

Learning from your ‘sandwich post’: How experience builds understanding of online content value

When Facebook became popular in Australia, I admit to being frivolous with my posts. I was a novice when it came to understanding what was happening in the online world, to the potential value of ‘online content’. I admit to posting about a sandwich I was eating. More specifically: (Name) is full after a fairly … Continue reading Learning from your ‘sandwich post’: How experience builds understanding of online content value

Murky possibilities: Dropbox partners with Facebook

This blog was written for my employer @Captovate. I find it fascinating that as cloud computing grows in normality in the digital world, more questions arise from how it is administered. The ‘partnership’ between one social Goliath and a growing influence, isn’t black and white – there are distinct grey shades there too. Cloud computing … Continue reading Murky possibilities: Dropbox partners with Facebook