Claims bookmark industry threatened by digital are false, says industry spokesperson

Despite consistent assertions that it’s in decline, bookmark industry stalwarts insist digital will not hurt its well-established traditional business strategies. I’ve always hated dog-earring books. It’s one of those pet hates that sits up there with people who don’t use indicators when turning and Justin Bieber fans. This has meant that I’ve often turned to … Continue reading Claims bookmark industry threatened by digital are false, says industry spokesperson

Content strategy: Reading behind the ‘death of the printed book’ proposition

Since the late ’90s, the ‘death of the printed book’ scenario has been front and centre of traditional publishing industry fears. So what has changed now that it’s 2011? ‘Digital’ is still a dirty word for ‘lifers’ in traditional publishing. This isn’t specifically because it spells the death of publishing. Despite many of the ‘publishing … Continue reading Content strategy: Reading behind the ‘death of the printed book’ proposition