Keeping something for yourself – where Review4U can fit into social web

A new year, a new obsession. Since I blogged about the concept of Review4U last year (ok, so I’ve ‘digitised’ the title), I have been amazed at the response I’ve received from people eager to know more about how it worked. Honestly, I’m still trying to puzzle it out myself. It seems that while social … Continue reading Keeping something for yourself – where Review4U can fit into social web

Why Australian tourism bureaus need to do better social media

“Tasmania needs to up spending on tourism marketing @monamuseum @tourismTAS @TripAdvisor @lonelyplanet http://ow.ly/fpW8m” This tweet by @AusLeisure was retweeted by @ATECtoday, the Australian Tourism Export Council – “the peak industry body representing the $26 billion inbound tourism industry Australia” (as quoted from their Twitter bio). @AusLeisure’s news release quoted a critique by Tasmania’s Tourism Industry Council … Continue reading Why Australian tourism bureaus need to do better social media

Too many Profiles: From web tools to jumping the profile bandwagon

Feel like there are too many online offerings asking you to set up a ‘profile’? Aside from your Facebook, Twitter, LinkedIn, Google, Skype, Apple (the list goes on) profiles, it seems there is an increasing number of web tools/services wanting to jump on the social profile train. The reason: To improve the user experience for … Continue reading Too many Profiles: From web tools to jumping the profile bandwagon

Beware: Buying ‘likes’ and ‘followers’ doesn’t work if you are boring

This is a blog I recently wrote for my new employer @captovate I wrote it in response to this article that appeared in The Age by Ben Grubb about Matthew Carpenter from getwithsocial.com. I have no issue with Carpenter – he’s entitled to create this service if there’s a market for it. However, I think … Continue reading Beware: Buying ‘likes’ and ‘followers’ doesn’t work if you are boring